Smart Start Facilitator Booth Guidelines and Pro Tips for Success 2024–2025 SkillsUSA Massachusetts Advisors’ Handbook Chapter 8: Smart Start Summit Conference • 118 Smart Start Facilitator Booth Guidelines and Pro Tips for Success Thank-you for agreeing to contribute to the SkillsUSA Massachusetts SmartStart Summit by attending with a Facilitation Team. This document is designed to assist your team in preparing an exciting and informative booth display that will assist our freshman students as they begin their SkillsUSA journey. . BOOTH SIZE AND CONFIGURATION Your team’s booth space will consist of a 6’ x 6’ floor space, 1-table and 2 chairs. If your table requires electricity, your team must bring a 10’ extension cord and a surge protector. Additional chairs will be available on an as available, as needed basis. BOOTH DESIGN Overview: If you’ve ever attended an in-person event or trade show, you’ve likely seen your fair share of vendor table display ideas. And the most successful ones left a lasting impression. But have you ever wondered what it took to put them together? Considering the jaw-dropping creativity of modern booth design, it’s no surprise that most facilitators put a lot of time and effort into their display pieces. A well-designed booth display has the power to wow your attendees and win prizes. Your team is encouraged to bring additional items to complete your space. Items such as tablecloths, bins, baskets, props, backdrops (no larger than 6’x6’), rugs, and of course your theme should match the topic assigned to your team, Basics: Let’s begin with the basics of designing your booth space. Then, we’ll give you nine vendor table display specific ideas to kickstart your creative thinking. Designing your display: Why does it matter? Did you know that 95% of educational event attendees agree that booths and interactive table displays enhance their learning and understanding of shared concepts better than any other method of information sharing? Why? Well, for starters, it’s hard to beat the visual advantages of a creative booth display. With the right design, you can make the most of your allotted space, attract more attention to your topic, and leave a lasting impression on the participants. That said, not just any old vendor table will do the trick. If you want to reap these benefits, you’ll have to implement a few basic components: 1. Visually enticing graphics: Your booth design should include visual aids, such as interesting display pieces or props. These not only attract attendees to your vendor table but also provide an easy way for a person to identify your brand in seconds. 2. Cohesive branding: Whether it’s the text on your signage or the decoration around your table display, every aspect of your vendor booth should communicate a clear and consistent message. In other words, ensure your space is on brand from top to bottom. This helps you stand out from the crowd while also reinforcing your brand personality. 3. Audience-oriented content: Think about what your audience (freshman students) would like to see at your booth space— then deliver. Consider it an opportunity to fulfill their needs and demonstrate the value SkillsUSA brings to the table. Plus, it’s an easy way to attract more people to your table! 4. **ON-BRAND MEANS: SkillsUSA Massachusetts brand. Colors, mission, vision, values, and all information must be factual SkillsUSA information. *Remember you are tasked with providing information and promoting a specific compo- nent of SkillsUSA. Specifics: 9 eye-catching vendor table display ideas Now that you have the basics down, let’s get to the creative specifics. 1. Incorporate bright colors • Standing out from the crowd is the name of the game. Bright colors can help you do exactly that. • Not only do they attract more eyes to your booth space, but they also help create a distinct visual identity for the brand and topic. Adding a splash of color will make your table display instantly recognizable to your customers. General Information
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