PAGE 106 • 2024 STATE TECHNICAL STANDARDS SERIES: COMMERCIAL DESIGN A CONTEST: ADVERTISING DESIGN CONTEST: ADVERTISING DESIGN Series Director: MICHELLE ALEXANDER • 508-998-3321 ext. 887 • [email protected] Competition: Blackstone - Room 052 with Event Managers: Don Goldman and Justin Searles REQUIREMENTS AND SCOPE OF CONTEST Advisors will be sent log-on information for the Learning Management System Learning Management System, which will be open on April 10. Contestants must submit an electronic copy of their resumé to the LMS LMS by April 22, by 5:00pm. Contestants will also need to bring a hard copy of their resumé to the contest, to present directly to the judges. Contestants will also need to bring a hard copy of their resumé to the contest, to present directly to the judges. Clothing Requirements: avoid a clothing penalty SkillsUSA attire: - Red SkillsUSA blazer, windbreaker or sweater, or black or red SkillsUSA jacket. - Button-up, collared, white dress shirt (accompanied by a plain, solid black tie), white blouse (collarless or small collard) or white turtleneck, with any collar to not extend to the lapel area of the blazer, sweater, windbreaker or jacket. - Black dress slacks or black dress skirt (knee-length) Wearing socks or hose is no longer required. If worn, socks must be black dress socks and hose must be either black or skin-tone and seamless/non pattern. - Black dress shoes or Professional Business Attire NO cell phones or SmartWatches allowed Tool Requirements: One-page type-written resume required for every contestant, failure to do so will result in a 50-point penalty Please bring a copy of your resumé to the contest location, (failure to bring in your resume will result in a point penalty and resumés will be evaluated by the judges) and be sure to upload one to the LMS by the due date, as required. Pencils and erasers Colored pencils Markers - colored Scales and rulers - picas and inches X-acto knife and blades Paper Adhesive(s) - one coat rubber cement, tape, glue stick, etc. Note: Additional materials are acceptable but not necessary. They may be brought to the contest at the discretion of the artist. All other materials will be supplied by the Committee. Computers will be made available by the host site. Computers will be made available by the host site. State Skills: Contestants are tested on their technical skills as well as their creative aptitude. To test their technical ability, the competitors complete a problem that tests many of the technical aspects they would encounter in the completion of a mechanical/color separation. This is done using traditional manual skills. The competitors also complete a mechanical layout problem using a computer. The creative portion of the contest involves the working out of an assignment through the development of a rough sketch, final sketches, drawing and illustration, and the final layout and develop- ment of a product. Software: Adobe CC – which includes InDesign and Illustrator. Competitors will be tested for their artistic skills with emphasis on design, color sense, typography usage, and production skills. Particular focus will also be on accuracy and neatness, not necessarily speed. The Advertising Design Competition will consist of two areas: Mechanical and Layout Design. Judging will be based on any or all of the following: 1. Mechanical - completeness, accuracy and neatness 2. Design - Creativity, completeness, imagination and presentation 3. Apply basic drawing techniques to advertising design 4. Understand and apply color as used in advertising design 5. Prepare layouts 6. Design, specify and apply typography to design 7. Demonstrate two and three-dimensional concepts for advertising design 8. Prepare art and copy for reproduction Online Online Resumé Resumé Submission Submission
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